À la tombée du jour, brillez de tous vos feux. Voilà l’idée derrière la ligne de vêtements et d’accessoires faits de matériau réfléchissant ScotchliteMC3M, conçue par le graphiste new-yorkais Mike Cherman. Sa vidéo « Dark Nights, Bright Lights » (Nuits sombres, lumières vives) parle d’elle-même, alors prenez quelques minutes pour y jeter un coup d’œil. La première livraison d’articles ICE COLD est maintenant disponible en magasin.

Nighttime is for being seen, at least that’s the idea behind New York City graphic designer Mike Cherman’s line of 3M Scotchlite Reflective Material based garments and accessories. His video “Dark Nights, Bright Lights” speaks for itself, so take a couple minutes to check it out below. Our first shipment of ICE COLD gear is now available in store.

Ice Cold NY, the brainchild of NYC graphic designer Mike Cherman, presents "Dark Nights, Bright Lights". The video features a preview of Ice Cold apparel and socks that will hit stores 9/15 along side concept and bespoke pieces, which showcase directional designs and functionality of the 3M based line. “We outfitted cyclists and skaters in Ice Cold and had them do their thing,” says Cherman. “This way those not familiar with the brand can get an understanding of the functionality in the product.” The video was directed by Vanessa Black and features local up-and-coming skaters including our own Auriel Rickard (Ice Cold intern) along with Travon McCall, Tom Weiss, Joe Kelly, Marcello Campanello, Isa Tineo, Jose Vega and Zack Harnish. CREDITS Director: Vanessa Black Editor: Jill Black Cinematographer: Mike Berlucchi First AC: Jason Ano Make Up: Misaki Ishihara Music: “The Big Dip” by The Range. Special Thanks: Mica Studios, Mic Becker, Beril Gulcan, Eastern Rentals, Edge Rentals, Small Empires Skate Park, James Hinton, Jack Richardson & The Masses.